In 2022, The Broad Museum in Los Angeles reached out about using cork to fulfill their vision for the special Exhibition, William Kentridge: In Praise of Shadows. The goal was to create three immersive experiences to transport the viewer into the complex topics that have influenced Kentridge's work.
Read moreA little bit about the Jelinek Cork logo
The Jelinek Cork logo has undergone several transformations over the years. The most recent logo was designed, approved and put into action in 2008. Michal Macko, a graphic designer in Bratislava, created the logo as an entry for a logo design competition. The competition was developed by Korok Jelinek for the University of Graphic Design in Bratislava, Slovakia.
The Jelinek Cork logo symbolizes many things:
The tree represents the cork oak tree – the source of cork.
The tree also represents nature and the environment – issues Jelinek Cork Group cares deeply about.
The tree branches represent deer antlers and the Jelinek name. In Czech, the word “Jelinek” means “little deer”.
Finally, just as cork is stripped off the tree and then regrown, so are the antlers of a deer – they are shed each year and then regrown.
Jelinek Cork Group’s current logo